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In order to enabling the office to achieve its vision (working towards integrating the efforts in education and introducing Islam) following strategic goals have been identified to be achieved in the best possible way:
Introducing Islam with wisdom and good teaching
Trying to correct the host society's worldview and understanding of Islam and Muslims
Conducting intra-Muslim community as well as inter-communities dialogue, following the guidelines set by Makkah Appeal and giving the priority to the ideas the said Appeal contains.
Making the MWL London Office emerge as an authentic point of contact to offer advice and suggestions to the British policymakers in the fields pertinent to the interests of the Muslim community and taking initiatives whenever needed.
Encouraging the Muslim community to participate positively in activities held nationally while preserving their religion, identity and culture.
Insisting on Muslims' right to living in accordance with the teachings of their religion and exercising their religious duties unhindered.
Identification and rectification of the flaws crept into the Islamic studies curriculum taught in the British schools.
Confronting and checking the extremism among the Muslim community.
Caring for the reverts to Islam
Improving the office image and explaining its programmes to individuals as well as organisations from the public and private sectors and the members of the civil society.